Channel News

CompTIA ANZ Meeting Wrap Up and August Webinar

Monday, July 24, 2017

The ANZ CompTIA Community is going from strength to strength thanks to you! With community membership at over 2,000 and participation growing, the meetings and webinars are fast becoming recognised as delivering real value to IT channel professionals.

The July Community meeting was a resounding success, with it being the biggest and best held to date. The topic of ‘The Future of Partnering in the Channel’ was of great interest to over 130 of our community members who attended the meeting. The overall feedback was that the keynote speakers and panelists featured at the meeting were excellent.

In keeping the quality content coming for Community members, CompTIA will run a webinar on August 23rd. Mark McInnes - Australia's #1 LinkedIn Social Seller for 2016 – will explain the 7 Secrets of Social Selling and how to find new prospects without cold calling. Click on the link below for more information or to register. ...Read More


Is Channel First Just Lip Service?

Tuesday, August 25, 2015

Channel Partners deal with vendors all day long. The relationships that channel partners have with vendors are very important, in fact they are critical to their mutual success. The issue is that not all vendors are the same when it comes to how they engage with the channel.

Part of what successful channel partners do, is align themselves with vendors that best fit with their own business goals and business model. What they also need to do however is to align themselves with those vendors that are genuinely channel friendly. In doing this, partners must assess exactly how vendors demonstrate their channel friendliness, rather than just what they are saying.

This article looks at the differences between vendors touting their channel friendliness and vendors actually behaving in a channel friendly way. It explores what it is that channel partners deem valuable in a mutually successful vendor relationship and includes contributions from long standing channel partner community members and our own Cam Wayland. This article is a good read for both vendors and partners alike.

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Channel Loyalty In 2015

Thursday, April 09, 2015

We are hearing and reading so much about the changing landscape of the channel. We hear how the evolution of Cloud means that businesses need to make fundamental changes to their business models and the way they go to market. It is a case of either evolve with the industry or you won’t survive.

These changes mean that vendors must also look at how they incentivise their partner community and how they create partner loyalty. The methods they have used in the past may no longer be relevant given the evolution of Cloud, the move to annuity based business models and the rise of hybrid partners and pure cloud service providers.

Claudio Ayub has contributed an interesting piece to LinkedIn that discusses what needs to be done in 2015 in order to create partner loyalty. He also covers how he believes vendors now need to approach incentivising their partner community under these new market conditions. To read this interesting opinion piece in full, click on the link below.

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Partner Program Design Checklist

Sunday, July 27, 2014

Author: Cam Wayland
We have recently been asked by a couple of clients to help them design, build and implement a new partner program, either as a re-launch of an existing program or as their first serious attempt at recruiting and managing partners. We hope this article provides an insight into what to do, what not to do, or even prompts you to do a quick check of your own partner program to see if it is suffering from complexity or “program bloat”.

Before going into the intricacies of program design, let us remember what a partner program is meant to do in the first place, what it is not, and ultimately why you need a program of some sort.  ...Read More


Partner Recruitment - “Selection” not “Collection”

Wednesday, August 06, 2008

Author: Moheb Moses
The success of any business is largely dependent on the quality of people it recruits. Similarly for vendors, the success of a channel program is largely dependent on the quality of partner it recruits. However, few vendors really devote as much time to their partner recruitment strategy as they do to their staff recruitment. In general, vendors “collect” partners, rather than “select” them.

For example, you’d never dream of talking to complete strangers, asking them what they do, and then deciding whether or not you’d hire them. And you certainly don’t hire people just simply because they showed up on your doorstep telling you they really want to work for you. But for many vendors, that’s pretty much how they recruit partners. Their partner lists are full of resellers who are not in the least bit qualified, but just simply showed up and asked to be a partner.

So how do you select the right partners?  ...Read More


Comments From Our Clients

  • "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
  • "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
  • "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
  • "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
  • "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
  • "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
  • "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
  • "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
  • "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
  • "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
  • "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
  • "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
  • "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
  • "Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!"
    Netgear – Director - Distribution & Retail
  • "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
  • "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
  • "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
  • "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
  • "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ