Channel News

That's a Wrap for CompTIA in 2017

Thursday, November 09, 2017

The last ANZ CompTIA Community meeting for 2017 has just been held in Sydney. Focused on 'Technology of the Future' there were three excellent key note speakers discussing IoT and VR, the Blockchain and digital transformation powered by the nbn. With over 130 community members attending to learn all about the opportunities these new technologies present for the channel it was such a pleasure to then network over a Christmas drink afterwards. The meeting was enjoyed by those that came along with the vast majority of attendees expressing their intention to come to the first meeting of 2018. The meeting was a great ending to what has been a great year for the ANZ CompTIA Community. ...Read More


November CompTIA Community Meeting

Tuesday, September 19, 2017

The November CompTIA Community meeting is fast approaching and shaping up to be an event you don't want to miss. Not only is it our last meeting of 2017 but also our Christmas community get together. 

Having covered 'The Future of Partnering in the Channel' at the July meeting, the theme for this meeting is the 'Future of Technology'. CompTIA have arranged excellent keynote speakers, all experts in their fields, to discuss Virtual/Augmented Reality and IoT, explain Blockchain and outline the role of the nbn. ...Read More

Edge 2017 - Uncovering the 5 New Partner Types Now at the Customer Table

Wednesday, September 13, 2017

Just as technology changes the way business is conducted (think the arrival of the Cloud as an obvious example), it also changes the way customers engage. When customers change, the channel adapts accordingly, and it seems we are seeing new partner types emerge in response to the customer's changing behaviours.

At the recent ARN Edge 2017 conference, Jay McBain (Principal Analyst, Global Channels at Forrester) discussed 5 new partner types that have been identified and are now appearing in the marketplace. Read this article in full to find out what these partners look like and what role the traditional reseller still has to play in this changing landscape. ...Read More


EDGE 2017 – Are Vendors and Partners On the Same Wave length?

Monday, September 04, 2017

ARN recently held the leading partner summit for the ANZ region – EDGE 2017  on Hamilton Island, which hosted more than 300 of the industry's most influential figures. Moheb was one of the key note speakers at this event, which was focused on the future, and what it holds for the Channel and those that work within it. 

In follow-up from this event ARN, James Henderson (Editor, ANZ) summarised some of the research findings, and the key messages from Moheb's presentation about how the role and relationship of the vendor and partner will start to look in the not too distant future and whether they are aligned in their approach to the channel.

Click on the link below to read what ARN discovered in their research and what Moheb has to say about vendors, partners and the future for the channel. ...Read More


How To Grow Your Business Using Vendor MDF

Monday, July 31, 2017

Author: Grant Cleary

MDF – it’s that 3 letter acronym many of us love to hear! Market development funds or MDF are used by vendors in the channel to enable service providers, resellers and distributors to market their products and solutions, and build brand awareness. MDF may be allocated to partners as a percentage of sell-through revenue, or a partner can submit a discretionary request for funding, depending on the vendor’s own policy and process.

Sounds great doesn’t it? Who doesn’t want to get their hands on some extra marketing or sales enablement funds that we might otherwise struggle to find in our own business? With a little planning and creative thinking you can use these funds to acquire new customers, grow your existing ones, and forge new markets. As a channel partner, here are a few tips to help you request, secure and use vendor MDF more effectively. And if you’re a vendor, then these tips may help guide your partners towards a more mutually positive MDF experience.  ...Read More


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