Channel News

Channel Partners Are More Like Consumers Than You Think

Friday, May 13, 2016

The arrival of social media has precipitated many changes in the way we consume goods and services and more precisely the way we decide which goods and services (or brands) to consume. This is not only true in the B2C world but has spilled into the B2B world too.

Nicohle Gunn of the Incentive Solutions Group believes that social media is now influencing the brands that B2B consumers utilise. This is put down to the fact that B2B marketers are using the same social media platforms to promote their brands as the B2C organisations. This means that B2B consumers are getting their brand information from the same place and in the same ways as B2C consumers and as such should be treated in the same way.  ...Read More


What A Difference 10 Years Makes

Tuesday, November 11, 2014

Author: Moheb Moses
As we pass the 10 year milestone as Channel Dynamics, we couldn’t help but reflect on how our industry has evolved over the last decade. Technology may advance every year (faster in some years than others) but it’s only when we stop and look at it over a period of time that we realise how much our businesses have adapted and grown. Stopping and reflecting also allows us to recall those companies that didn’t adapt and as a result are no longer with us.

To think that a phone in 2004 sported a camera that could barely take a decent photo (the selfie phenomenon was yet to come!) let alone be able to access files, use voice recognition to answer email, surf the web, get the weather or find a location on a map and print it wirelessly! The way our industry operates, the way we do business, and the way we live our lives - it feels like nothing has changed and everything has changed. Join us now as we take a look at the last 10 years and the impact it’s had on our industry and on our lives.

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PR ... It Matters!

Tuesday, September 24, 2013

In this article, CRN's Leon Gettler interviews Channel Dynamics' Moheb Moses about the importance of PR (Public Relations). Does it matter, how do you generate it and is there a tangible ROI. And where does Social Media fit in?

For Moheb Moses, managing your own PR requires you to get out as much as you can. As he puts it, public relations is an exercise where the ROI is almost impossible to quantify in terms of dollar figures. But it’s crucial for establishing a level of credibility that allows you to build and develop new customer relationships.

PR matters in a world of relationships

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Social Media for Partners: For and Against

Friday, October 19, 2012

The words social media have managed to insinuate themselves into the business vernacular with alacrity. But less rapid has been the ability of businesses to understand what they need to do about it. In this CRN head-to-head, Australian tech industry experts Tony Gattari, from the Achievers Group, and Moheb Moses from Channel Dynamics, offer different opinions on social media’s role in the business world.

For Gattari, former Harvey Norman tech boss, there’s no clear path for success via social media. He says many companies are wise to avoid investing in it altogether for risk of achieving poor ROI. For Moses, co-founder of Channel Dynamics and respected partner consultant, social media offers a world of opportunity for all, especially when considered with its broadest definition, encompassing the evolving forms of blogging, podcasts, wiki, picture sharing and crowdsourcing.

Channel head to head: social media

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Channel Dynamics Partners With purechannelapps

Thursday, August 02, 2012

Channel Dynamics has inked a partnership with UK channel social media management solution vendor, purechannelapps, to sell and support its socialondemand solution in A/NZ.

socialondemand is a content syndication application for social media, that provides vendors with a means of reaching new end-users, and resellers with an simple means of creating and distributing content. The Web-based tool enables vendors to seamlessly target and deliver social media content to end-users via their channel partners’ social media networks.

In this article, Hafizah Osman from ARN talks to Moheb Moses about what this means for the channel, and how they can leverage the power of socialondemand to easily build their social media profile in the B2B space.

Channel Dynamics partners with purechannelapps ...Read More


Comments From Our Clients

  • "I have worked with Moheb on several channel projects including the ARN IT Industry Awards. He has deep channel knowledge and is passionate about how indirect sales can deliver product to market effectively. I would recommend him to anybody looking to build or improve their sales channel"
    ARN – Editorial Director, ARN, IDG Australia
  • "Moheb, apart from his extensive knowledge of the ANZ channel, is an excellent presenter. I have used him on many occasions to present some "unique" sales training courses, and would wholeheartedly endorse his professionalism and ability to deliver on commitments"
    Adobe – Channel Sales Manager
  • "It's great to finally work with an organisation that understands the simple and practical ways of maximising channel value"
    CA – Director, Channel Sales
  • "Channel Dynamics provided us with a straight forward and completely practical way to teach our channel how to understand and deliver complex messaging to their customers. Through this project we were able to set completely new positioning, in a very efficient and timely manner"
    Cisco – Regional Manager Channel Sales
  • "I have engaged Moheb and Cam for channel surveys and the facilitation of planning sessions. They bring with them a detailed understanding of the ANZ channel and knowledge of the market, and added measurable value back to our organisation."
    Citrix – Manager, Channel Development Team
  • "The Channel Dynamics team was a tremendous help in driving toward a more optimized, streamlined, and rational approach toward managing our channel, and helping them and us to grow"
    Citrix Systems – Area Vice President, ANZ
  • "The team at Channel Dynamics helped us understand the channel landscape, identify complementary partnerships and build a strong value proposition that addresses the IDEAL 15 questions"
    Dell – Channels Director
  • "Cam & Moheb are two of the best guys in the industry. Their knowledge of the channel and their professional approach makes them a pleasure to deal with. They have certainly made a difference to the way we do business - I can't recommend them highly enough"
    D-Link – Marketing Director ANZ
  • "Spot on. Cam had a lot of market knowledge and really stimulated discussions. The content was relevant, and I will be able to apply the content gained to my role."
    Ingram Micro – Product Manager
  • "Cam had excellent (inside) knowledge of the industry"
    iProvide – Partner Manager
  • "The most relevant training for the channel that I've ever seen and the feedback from every member of our sales team who attended his course was fantastic. If you're looking for an effective channel model, have a chat with Moheb."
    itX Group Limited – Marketing Manager
  • "The real value of Channel Dynamics is their channel insight and professional approach. Their research provided us with valuable feedback from executive management within our partners, which gives us the building blocks to develop and enhance our channel program."
    Juniper Networks – Channel & Enterprise Marketing Manager ANZ
  • "The absolute best training course we have ever done. Really hit the hot buttons where we were experiencing difficulties talking to resellers, and enabled us to talk to partners in a much more relevant manner. I would certainly recommend it."
    Lexmark – General Manager Channels
  • "Channel Dynamics delivered a combination of strategy development, training, recruitment, and general board level consultancy that significantly contributed and shaped the growth of our business. I could not recommend them more highly for their professionalism, knowledge, wisdom and experience"
    Mailguard – Sales & Marketing Director
  • "Channel Dynamics helped us focus and build upon our own knowledge and strengths to enable us to go to market with a strong, consistent message. The results were truly remarkable!"
    Netgear – Director - Distribution & Retail
  • "I have done several channel courses, and this one was tailored to the market we address. The other programs were cookie cutter approaches"
    Optus – Channel Manager
  • "Channel Dynamics has helped us to define a partner framework from beginning to end and has consistently exceeded our expectations in regards to their professionalism and the way they transfer their knowledge"
    Software AG – Channel Manager
  • "In one word their course was SUPERB. I also found that it provided a great environment for team building. The course encourages an environment where you learn the personal side to your partners, customers or colleagues"
    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
  • "There are many consulting companies but there is only one Channel Dynamics. The difference is their experience. Our engagement with them gave us an insight into our channel requirements that we never would have found by looking from the inside out"
    Watch Guard Technologies – Sales Manager
  • "Channel Dynamics understands our business, customers and partners. We don’t have to spend time teaching them our business - they get it. They are always professional, consistent, focussed on attention to detail, and the follow through is outstanding."
    Westcon – General Manager, ANZ