Channel News

Predictions of What Will NOT Happen in 2018

Tuesday, January 23, 2018

Author: Cam Wayland

At the beginning of each year the channel trade press, IT industry consultants and pundits take a stab at what will or may happen in the coming year. While so much has happened in the IT industry in recent years, it seems that some things never change. With that in mind, this year we thought we would take a cheeky or at least tongue firmly in cheek preview of our top tips of what will NOT happen in 2018. We hope you enjoy the read.
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Stop Doubling Down on Your Failing Strategy

Wednesday, January 10, 2018

Over the Christmas break I had time to catch up on some holiday reading. In doing this I found a Harvard Business Review Article (Nov-Dec 2017) of particular interest and relevance to the IT industry with the huge amount of change that it is experiencing.

With the growth of cloud, co-lo, hybrid IT, XaaS and recurring revenue, we have seen many vendors and their partners struggle as they continue to persist with an out of date business model, rather than adapt and move on. This article explores the psychological reasons why managers sometimes persist with a failing strategy, and 6 rules for avoiding poor decision making traps. Read on to ensure that you don’t end up holding on to a once successful strategy for far too long. 
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Profits Eat Innovation For Breakfast

Sunday, November 12, 2017

This article from Forbes magazine ties in with our feature article this month Forget About Disrupting and Just Get on with it. It discusses striking the important balance between ensuring you make short term profits while also experimenting with new and innovative technologies, processes and ideas to allow for longer term growth and evolution.

While this article uses the example of the American giant GE to demonstrate this point and it takes a while to get there, it has some great nuggets of information that can be highly relevant to channel based businesses. Interestingly you will find it comes back to the main point made by Moheb in his article. While innovation is important, it really comes down to whether you are solving your customer's pain points. 
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Success With IoT Requires More Than Chasing The Cool Factor

Thursday, August 17, 2017

The Internet of Things (IoT) and Digital Transformation (DT) are very hot topics that are on the radar for the vast majority of businesses. The interesting thing however is that successfully implementing or embarking on an IoT or DT journey, and obtaining an ROI that will positively impact a business, requires more than the technology or system changes alone.

This article from the Harvard Business Review calls out what else needs to be addressed in order to achieve a meaningful ROI. It seems that while these projects are technology based, there are business, human and cultural aspects that are impacted and that can positively contribute to the success of these projects. Read this article to ensure your organisation or your customer's organisation gets the most out of any IoT or DT project embarked upon. ...Read More

9 Big Ideas from Channel Chiefs

Monday, July 17, 2017

The only thing that is certain in the channel is change. Because of this it is important to be across the changes and trends that are taking place in the channel as they happen. This however is easier said than done. When you are so engaged in the day to day happenings of your job it can be hard to remember to stop and look around from time to time.

Looking at emerging trends and being aware of customer’s changing needs is going to help you to be successful in the channel and ultimately in your role. So where do you go for this information if you don’t see it directly in front of you? There are lots of places you can look. Online industry publications are a great start, as is talking to peers and colleagues about what they are seeing happening in the Channel. We found a great article written by T.C. Doyle that covers off 9 big ideas as spotted by Channel Chiefs from beyond Australia. Read on to find out what these 9 ideas or trends are and stay informed about the channel you are a part of.

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Comments From Our Clients

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    ARN – Editorial Director, ARN, IDG Australia
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    Ingram Micro – Product Manager
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    iProvide – Partner Manager
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    Lexmark – General Manager Channels
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    Software AG – Channel Manager
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    Symantec – Business Development, Education Services
  • "Channel Dynamics has always added tremendous value in my role as a Channel Director. The combined experience and knowledge of Moheb & Cam make it very difficult to go past them whether you need to train your staff, build strategy or improve partner engagement. In fact they can pretty much fulfil all your needs when it comes to partnering"
    VMWare – Channel Director
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    Watch Guard Technologies – Sales Manager
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