Customer perception is how existing and potential customers view your business and its offerings. It can easily tip the scale in favour of or against purchasing from your company. But while a global company like Starbucks might have the resources to change customer perception, how do smaller businesses find their niche?
This article from Userlike explains how businesses that are unique and influential are more likely to stick in a customer’s mind, and provides 10 approaches (with examples) to improve how the market perceives your company.
