Elevator pitches effective when you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, “What do you do?” or “Where do you work?” In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person you’re speaking with might turn out to be a perfect fit – or know someone who is.
In this article from HubSpot, Aja Frost explains how to write an elevator pitch, what not to do in an elevator pitch, and provides 12 examples of 30 second elevator pitches to inspire you in writing your own.
