There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. In particular, with the increase in digital activity we saw in 2020, reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses and marketers can tap into… if they’re looking in the right place and know the right questions to ask…
In this article, Dave Chaffey from Marketing Insights covers what he sees as the main trends across his RACE (Reach > Act > Convert > Engage) customer lifecycle framework, and provides 25 recommendations on the digital marketing activities marketers should focus on to drive growth.
