As the COVID-19 pandemic continues to unfold, many sales leaders are facing a tough choice: drive as many sales as possible today or prepare for the future. Most sales leaders are trying to do both, of course, but the intense pressures they’re feeling as economies around the world pull back create an urgency to focus on the short term.
In this article from McKinsey and Company, Bertil Chappuis, Daniel Law, Maria Valdivieso and Ben Vonwiller share five actions to raise morale, build capabilities, and position your team for recovery.
