Vendors often complain that they have allocated Marketing Development Funds (MDF or Co-Op) to resellers, but it’s not being used. And resellers will complain that they would like to find ways to grow their business but don’t have the money to do it.
In this article that appeared in ARN, Moheb Moses shares his thoughts on how resellers can get access to funds from vendors by following 2 simple principles.
http://www.arnnet.com.au/article/258255/sell_your_vendor/?pp=2
