In an era where digital transformation is accelerating at an unprecedented pace, the 2024 Global Digital Trust Insights Survey by PwC offers invaluable insights into the evolving landscape of cybersecurity. This comprehensive survey, drawing on responses from over 3,800 senior executives, underscores the critical role of cybersecurity in fostering innovation and resilience. The report highlights how top-performing companies are leveraging advanced cybersecurity practices to not only protect their assets but also drive growth and productivity.
One of the standout findings is the anticipated rise in the use of generative AI for cyber defence, with 69% of executives planning to adopt this technology within the next year. However, this comes with its own set of challenges, as over half of the respondents also foresee potential catastrophic cyberattacks driven by AI. The survey delves into how organizations are preparing to navigate these complexities. By reading this report, MSPs/solution providers can gain a deeper understanding of the latest trends and strategies in cybersecurity, ensuring they are well-equipped to safeguard the digital future of their customers
