What Did 2025 Look Like 30 Years Ago?

Bill Gates once said: “Most people overestimate what they can achieve in one year and underestimate what they can achieve in ten years.” So what happens when someone tries to predict 30 years into the future? In 1995, the BBC’s Tomorrow’s World program dared to predict what the year 2025 would look like, envisioning everything … Continued

2025 Tech Predictions From The Top Analysts

It’s the start of a new year, and what does that mean… predictions, predictions, predictions! As with every year, the analysts try to forecast what’s in store for the 12 months ahead. For a lot of companies in the IT sector, 2024 was a challenging year, and I’m sure many are looking forward to 2025 … Continued

Stop Talking… Start Asking

I am constantly surprised when I hear someone being described as an excellent sales person because they have the gift of the gab. Because for me, selling isn’t about talking, but about being curious. In this short video, Colleen Francis from Engage Selling breaks down why the real secret sauce isn’t in what you say, … Continued

GenAI Models… Could Smaller Be Better?

As organizations continue to adopt generative AI (genAI) tools and platforms to create efficiencies and boost worker productivity, they’re also grappling with the high costs and complexity of the technology. In particular, the foundation of genAI – large language models (LLMs) – can be massive. But a quieter revolution is brewing: small language models (SLMs). … Continued

CompTIA Report: AI opportunities and the IT Channel

For the IT channel, AI holds great potential, but it has some downsides that are inevitable to all new technologies. This article from CompTIA offers invaluable insights into how artificial intelligence is reshaping the IT channel. It aims to provide MSPs/solution providers with a deeper understanding of the transformative potential of AI, from enhancing customer experiences … Continued

Findings from the 2024 Global Digital Trust Insights Research

In an era where digital transformation is accelerating at an unprecedented pace, the 2024 Global Digital Trust Insights Survey by PwC offers invaluable insights into the evolving landscape of cybersecurity. This comprehensive survey, drawing on responses from over 3,800 senior executives, underscores the critical role of cybersecurity in fostering innovation and resilience. The report highlights … Continued

The Future of Customer Care: Balancing AI and Personalization

Customer care leaders find themselves at a crossroads, facing the dual challenge of preparing their organizations for an AI-enabled future while meeting commercial targets and ever-rising customer expectations. As technology reshapes the landscape, traditional call centres are giving way to digitally enabled models. However, persistent challenges—such as call volume spikes, employee attrition, and talent shortages—remain. … Continued

Cross-Channel Marketing: 7 Predictions For 2024

By its very nature, marketing requires us to take creative risks and make bold decisions based on data and what we believe will come next. Brand marketers know that one of the secrets to ongoing success is a constant obsession with future trends and how they may impact customers’ behaviours, expectations and preferences. Because let’s … Continued

Have We Forgotten How To Present In Person?

As we go back to in-person meetings and events, it’s becoming apparent that one of the casualties of working from home has been face-to-face presentation skills. For the last few years, our presentations have consisted almost entirely of looking at someone’s face over Zoom or Teams. But as we start to present in person, we can no longer … Continued

CompTIA Sate of Cybersecurity 2024 Report

Cybersecurity is a constant balancing act. For years, the tug-of-war has been framed as a contest between security and convenience. In both business environments and the consumer space, tighter security controls often correspond with a lower degree of convenience, a tradeoff that most end users are hesitant to make. Organizations can force the issue with … Continued