Category: Uncategorised

I am constantly surprised when I hear someone being described as an excellent sales person because they have the gift of the gab. Because for me, selling isn’t about talking, but about being curious. In this short video, Colleen Francis from Engage Selling breaks down why the real secret sauce isn’t in what you say, … Continued

As organizations continue to adopt generative AI (genAI) tools and platforms to create efficiencies and boost worker productivity, they’re also grappling with the high costs and complexity of the technology. In particular, the foundation of genAI – large language models (LLMs) – can be massive. But a quieter revolution is brewing: small language models (SLMs). … Continued

For the IT channel, AI holds great potential, but it has some downsides that are inevitable to all new technologies. This article from CompTIA offers invaluable insights into how artificial intelligence is reshaping the IT channel. It aims to provide MSPs/solution providers with a deeper understanding of the transformative potential of AI, from enhancing customer experiences … Continued

In an era where digital transformation is accelerating at an unprecedented pace, the 2024 Global Digital Trust Insights Survey by PwC offers invaluable insights into the evolving landscape of cybersecurity. This comprehensive survey, drawing on responses from over 3,800 senior executives, underscores the critical role of cybersecurity in fostering innovation and resilience. The report highlights … Continued

Customer care leaders find themselves at a crossroads, facing the dual challenge of preparing their organizations for an AI-enabled future while meeting commercial targets and ever-rising customer expectations. As technology reshapes the landscape, traditional call centres are giving way to digitally enabled models. However, persistent challenges—such as call volume spikes, employee attrition, and talent shortages—remain. … Continued

By its very nature, marketing requires us to take creative risks and make bold decisions based on data and what we believe will come next. Brand marketers know that one of the secrets to ongoing success is a constant obsession with future trends and how they may impact customers’ behaviours, expectations and preferences. Because let’s … Continued

We’d all like to think we respond well under pressure. That we rise to the occasion. That we handle criticism like the professionals we are. Unfortunately, that’s not always the case for companies in crisis and the humans who run them. That’s why a crisis management strategy is so crucial. Crisis management is a corporate … Continued

With the focus of this month’s issue centering around crisis management, we thought you might find these resources useful to help you build your BCP (Business Continuity Plan) and CMP (Crisis Management Plan), as well as providing some resources to help you in case of an emergency. The first comes from Business Queensland and provides … Continued

Just as better ingredients can make for a better dinner, better inputs into a generative AI model can make for better results. Prompt engineering is the practice of designing inputs for generative AI tools that will produce optimal outputs. The inputs are called prompts, and the practice of writing them is called prompt engineering. What’s … Continued

Generative AI continues to dominate discussions around tech industry and channel growth opportunities. As an example of hype, McKinsey & Company predicted a potential of $4.4 trillion of Gen AI economic boost – the equivalent of adding another Germany or auto industry to the world GDP. But what does that mean for partners? In this … Continued