Category: Uncategorised

As a vendor, evaluating and addressing underperforming channel partners and distributors is an ongoing challenge. While the channel provides scale and reach that vendors can only obtain through the use of channel partners, it does mean that an element of control is lost when it comes to the ‘extended sales force’. This raises the question, … Continued

A large chunk of a buyer’s journey for any product or service is now completed online. The sales and marketing consultants Sirius Decisions recently completed some research that not only supports this statistic but also adds that this statistic is in fact true, no matter who the buyer is, be it a normal everyday consumer … Continued

The benefits of channel enablement and training when it comes to the channel are clear and undisputed. The more your partners know about how to sell your solutions, the more success you and they will have. The problem is that, as a vendor, it can be very difficult to get your channel partners to complete … Continued

PC world recently published an article from Moheb Moses about the subject of Distribution and where it fits in the future for the IT Channel. The common assumption is that distribution is becoming less relevant to the IT channel due to the many changes that have taken place around technology delivery. With less product to … Continued

When it comes to women and making decisions, the common assumption is that women find it harder (and take longer) to make decisions that men. Clearly this is a very general statement but it is a stereotype women have placed on them. It is also a stereotype that can affect a woman’s career path and … Continued

We know that we need to encourage more women into careers in the IT Industry. We also know that women are just as capable when it comes to technology as men. What is more puzzling to us however is where that encouragement comes from. This article has been written by a woman who has forged … Continued

It is no secret that the majority of people holding managerial positions in the workforce are men. While this is something that is certainly starting to change, it seems we still have a way to go before the numbers go anywhere close to equalising. To help give things a boost, there is now empirical evidence … Continued

We are all looking to get the most out of each and every day be it in our personal lives or our professional lives. Organisations are also looking to get the most out of their staff each and every day, they want to ensure that productivity levels (and ultimately profit levels) are high. This article … Continued

Cam Wayland was recently interviewed by ARN about his thoughts and opinions on partner account management when it comes to the Cloud. It seems that vendors want to know what is important when it comes to partner enablement and how to recruit, engage and manage high performing partners. It really is true that the Cloud … Continued

The only thing that is certain in the IT channel is change. Last month Moheb spoke to Heather Wright at Channel Life about the huge changes we have seen in the IT channel here in ANZ thanks to the evolution of the Managed Services business model. He also spoke about while he believes the Managed … Continued