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Learning how to recruit channel partners is the holy grail of many tech firms across the globe. And why not? Successful channel partner recruitment means developing a revenue engine that’s paid exclusively on performance, is trusted by businesses of all sizes and industry verticals and adapts nimbly to changing economic conditions. But first you have … Continued

In this article, James Taylor, Kingpin’s commercial director, gives B2B marketers his top five tips to boosting your partner recruitment strategy. Read Full Article Here

A business plan is a written document containing the goals of your business, but it’s also a detailed road map to achieve your business goals. To land investors, appeal to customers, retain and attract team members, or even just simply to succeed, this map needs to show methods of attaining goals and place timeframes for … Continued

The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. This Recent McKinsey research on decision makers’ behavior globally across industries since the … Continued

There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. In particular, with the increase in digital activity we saw in 2020, reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses … Continued

We farewelled a long-serving industry figure this month when our friend, colleague and Channel Dynamics Senior Consultant Alex Lopez lost his battle with cancer. An entrepreneur, mentor, triathlete and fund-raiser, Alex was a man who not only established and grew several businesses in his career, but someone who also helped others both in the IT … Continued

As a result of the success of the recent sold-out open Dynamic Channel Excellence program, we are pleased to announce two new open courses – Dynamic Channel Presentations and Dynamic Channel Negotiation – in addition to a new date for our next Dynamic Channel Excellence course. All three courses are open to any channel professional from the … Continued

Robin Robins recently led a pre-conference workshop at a channel event and spoke about MSP marketing. Edward Gately has written an article discussing this workshop and detailing some of the hard truths Robin had to say to MSP’s. Robin spoke about the two MSP marketing plans she sees most often in the channel – Vulture … Continued

AI has now become a part of mainstream business, it is no longer just a concept or something that will happen in the future. The future is now! From startups to large-scale companies, businesses of all shapes and sizes are now investing in AI technologies. Michael Georgio has written an article discussing how start-ups can … Continued