By its very nature, marketing requires us to take creative risks and make bold decisions based on data and what we believe will come next. Brand marketers know that one of the secrets to ongoing success is a constant obsession with future trends and how they may impact customers’ behaviours, expectations and preferences. Because let’s face it, the only constant in marketing is more change.
In this article, Forbes Councils Member, Raviteja Dodda, presents the emerging technology trends that she predicts could shape how brands approach cross-channel marketing in 2024.
