The term “self promotion” often carries a negative connotation – and with good reason. No one enjoys associating with someone whose solution to every problem starts – and ends – with the letter “I”. At the same time, unless others know what you do – and can do – chances are they will never realize they need your services.
Instead of approaching this topic as “Me: 101,” Richard Zeoli suggests a different approach on how to communicate your value to those with whom you come in contact.
