Most people would consider Apple to be one of the world’s best marketing companies. From the market domination of the iPod, to the runaway success of the iPhone, to the ever-increasing hype surrounding the iPad, Apple is certainly never far from the limelight.
But despite Apple’s phenomenal success, Apple’s marketing has always been mediocre (at best), and at worst has been a complete disaster, according to BNET’s Geoffrey James.
http://blogs.bnet.com/salesmachine/?p=10031&tag=nl.e808
