A business plan is a written document containing the goals of your business, but it’s also a detailed road map to achieve your business goals. To land investors, appeal to customers, retain and attract team members, or even just simply to succeed, this map needs to show methods of attaining goals and place timeframes for achieving them.
In this article, Janet Schijns, CEO of the JS Group and long-time channel advocate, explains that while most businesses think they have a great plan with attainable goals, there are plenty of common mistakes that many resellers and channel partners let slip through the cracks.
