In the competitive landscape of the IT industry, the effectiveness of a company’s channel strategy can be the difference between success or failure. Channel managers play a crucial role in driving revenue, expanding market reach, and fostering strong relationships with partners. Which is why it is so surprising to me that so many companies hire … Continued
I am constantly surprised when I hear someone being described as an excellent sales person because they have the gift of the gab. Because for me, selling isn’t about talking, but about being curious. In this short video, Colleen Francis from Engage Selling breaks down why the real secret sauce isn’t in what you say, … Continued
As organizations continue to adopt generative AI (genAI) tools and platforms to create efficiencies and boost worker productivity, they’re also grappling with the high costs and complexity of the technology. In particular, the foundation of genAI – large language models (LLMs) – can be massive. But a quieter revolution is brewing: small language models (SLMs). … Continued
In 2017 I wrote an article about 10 Lessons that Channel Managers could learn from Trump. Watching the Trump-Harris debate a few nights ago prompted me to think about that article, and see what we could learn from this debate. Firstly, I should say that while I’m not a Trump supporter, and believe that Harris … Continued
For the IT channel, AI holds great potential, but it has some downsides that are inevitable to all new technologies. This article from CompTIA offers invaluable insights into how artificial intelligence is reshaping the IT channel. It aims to provide MSPs/solution providers with a deeper understanding of the transformative potential of AI, from enhancing customer experiences … Continued
In an era where digital transformation is accelerating at an unprecedented pace, the 2024 Global Digital Trust Insights Survey by PwC offers invaluable insights into the evolving landscape of cybersecurity. This comprehensive survey, drawing on responses from over 3,800 senior executives, underscores the critical role of cybersecurity in fostering innovation and resilience. The report highlights … Continued
In the XaaS and managed services world, we don’t make money from winning customers… we make money from keeping customers. So when I see a company doing everything it can to alienate its loyal customers, I look at what lessons can be learned so that MSPs, vendors and distis don’t fall into the same trap. … Continued
Customer care leaders find themselves at a crossroads, facing the dual challenge of preparing their organizations for an AI-enabled future while meeting commercial targets and ever-rising customer expectations. As technology reshapes the landscape, traditional call centres are giving way to digitally enabled models. However, persistent challenges—such as call volume spikes, employee attrition, and talent shortages—remain. … Continued
By its very nature, marketing requires us to take creative risks and make bold decisions based on data and what we believe will come next. Brand marketers know that one of the secrets to ongoing success is a constant obsession with future trends and how they may impact customers’ behaviours, expectations and preferences. Because let’s … Continued
As we go back to in-person meetings and events, it’s becoming apparent that one of the casualties of working from home has been face-to-face presentation skills. For the last few years, our presentations have consisted almost entirely of looking at someone’s face over Zoom or Teams. But as we start to present in person, we can no longer … Continued
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