Keeping You Up To Date With The Latest Channel News

CompTIA Sate of Cybersecurity 2024 Report

Cybersecurity is a constant balancing act. For years, the tug-of-war has been framed as a contest between security and convenience. In both business environments and the consumer space, tighter security controls often correspond with a lower degree of convenience, a tradeoff that most end users are hesitant to make. Organizations can force the issue with … Continued

Navigating Through Crisis: A Modern Approach for MSPs

Picture this: your key client’s company is thrust into a crisis, their systems are down, and the media is swarming like bees to honey. As a Managed Services Provider (MSP), ensuring business continuity in tumultuous times is not just a goal; it’s a commitment. Whether you’re addressing a local hiccup or an international debacle, the … Continued

7 (Good & Bad) Crisis Management Examples

We’d all like to think we respond well under pressure. That we rise to the occasion. That we handle criticism like the professionals we are. Unfortunately, that’s not always the case for companies in crisis and the humans who run them. That’s why a crisis management strategy is so crucial. Crisis management is a corporate … Continued

Useful Resources for Business Continuity Planning

With the focus of this month’s issue centering around crisis management, we thought you might find these resources useful to help you build your BCP (Business Continuity Plan) and CMP (Crisis Management Plan), as well as providing some resources to help you in case of an emergency. The first comes from Business Queensland and provides … Continued

8 Tips to Unlocking Success with a Partner Advisory Council

We are often asked by vendors about the value of a Partner Advisory Council (PAC). In this dynamic landscape of modern business, where collaboration is often touted as the key to success, we believe a well-run PAC can be a game-changer in shaping the partner relationship. In this article, we will explore the concept of … Continued

What is Prompt Engineering?

Just as better ingredients can make for a better dinner, better inputs into a generative AI model can make for better results. Prompt engineering is the practice of designing inputs for generative AI tools that will produce optimal outputs. The inputs are called prompts, and the practice of writing them is called prompt engineering. What’s … Continued

What is the Real Opportunity For Partners in Generative AI

Generative AI continues to dominate discussions around tech industry and channel growth opportunities. As an example of hype, McKinsey & Company predicted a potential of $4.4 trillion of Gen AI economic boost – the equivalent of adding another Germany or auto industry to the world GDP. But what does that mean for partners? In this … Continued

CompTIA Launches Spotlight Awards in ANZ

CompTIA will be hosting the first ever ANZ Spotlight Awards on 25th October in Sydney, right after the ANZ Community Meeting. These highly coveted awards have been running in the UK and US for 8 years, and recognise the best of the best in our community, and those who have demonstrated thought leadership in the … Continued

Recruit Partners Like You Recruit People

Would you recruit a sales rep for your business just because they were enthusiastic, and knew someone they could sell your product to?  Without an interview? Without references? Without discussing salary or sales targets? It sounds a bit crazy doesn’t it! But that’s exactly what vendors do all the time with their channel partner recruitment. … Continued

Why Partner Management Needs To Change

In the conventional partner-vendor engagement model, partnerships are measured and graded primarily based on revenue generated and certification level attained. This results in a tiered hierarchy, such as Gold, Silver, and Bronze. However, emerging technologies like Cloud and XaaS have shifted the dynamics of the partner-customer-vendor relationship. The largest partners may not always be the … Continued