Author: Grant Cleary MDF – it’s that 3 letter acronym many of us love to hear! Market development funds or MDF are used by vendors in the channel to enable service providers, resellers and distributors to market their products and solutions, and build brand awareness. MDF may be allocated to partners as a percentage of … Continued
The ANZ CompTIA Community is going from strength to strength thanks to you! With community membership at over 2,000 and participation growing, the meetings and webinars are fast becoming recognised as delivering real value to IT channel professionals. The July Community meeting was a resounding success, with it being the biggest and best held to … Continued
The only thing that is certain in the channel is change. Because of this it is important to be across the changes and trends that are taking place in the channel as they happen. This however is easier said than done. When you are so engaged in the day to day happenings of your job … Continued
If you are a sales person, you know it can take a hell of a lot of work to get to the point of securing a demo with a potential customer. So once your demo is booked, the last thing you want to do is to lose a potential deal with a poor demonstration. So … Continued
We are currently working with a mid-market VAR/MSP on their business transformation process. In addition to looking at their sales team structure and size, we are also examining their overall profitability. Our first question was to determine how they set the price for their client offerings. Like many companies, they look at the cost of … Continued
If you’ve ever attended Channel Dynamics sales training, you’ve probably heard us talk about the ideal sales proposal structure, and the importance of presenting your proposals in person. Our experience has shown that your close rate increases exponentially when you present you proposals in person (even if it is via a video conference call). So we’re … Continued
Money invested in the channel by vendors is an important and sometimes contentious topic. Investment must occur in order for the channel to be successful however it needs to be spent wisely, maximising the return on the channel investment. So the obvious (and age old) question is, how do you ensure that the money you … Continued
It’s an expensive exercise to exhibit your company at a trade show. Yet so many companies exhibit themselves poorly, leaving these events with little more than sore feet. So what should you do to maximise the return on your investment? At my recent visit to CeBIT I saw lots of examples of this, reminding me … Continued
If you have not already heard about the ARN EDGE event it is time you did! EDGE is the leading annual destination channel conference for Australia and New Zealand, bringing together both sides of the Tasman in a collaborative and educational environment. EDGE 2017 will host more than 250 high-level A/NZ ICT industry executives, through an action … Continued
We constantly hear that technology has evolved and the channel is changing, but what does that actually mean for how organisations partner in the channel? How can Vendors, Distributors, Solution Providers and MSPs partner better, and what are the ramifications for existing relationships? Will this new model be beneficial, or detrimental, to your future? CompTIA, … Continued
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