Cam Wayland was recently interviewed by ARN about his thoughts and opinions on partner account management when it comes to the Cloud. It seems that vendors want to know what is important when it comes to partner enablement and how to recruit, engage and manage high performing partners. It really is true that the Cloud … Continued
If you are a regular reader of our blog and our newsletter you will know that CompTIA recently ran their fourth ANZ Channel community meeting in Sydney. This fourth meeting coincided with the first birthday of the CompTIA ANZ Channel Community. During this time a fair bit has been accomplished by the ANZ Executive Council … Continued
It’s interesting that a marketing concept introduced 30 years ago can have implications for an IT industry transitioning to an “as a Service” model today, but that is exactly what is happening. In 1986, Regis McKenna presented the concept of the Whole Product in his book “The Regis Touch”, which was later popularised by Geoffrey … Continued
The only thing that is certain in the IT channel is change. Last month Moheb spoke to Heather Wright at Channel Life about the huge changes we have seen in the IT channel here in ANZ thanks to the evolution of the Managed Services business model. He also spoke about while he believes the Managed … Continued
Justin Warren at CRN has written an interesting article about the impact of customers moving to IT consumption via cloud business models on Service Provider organisations. The service providers looking after these customers are no longer handling equipment on behalf of their clients but rather are managing Service Level Agreements. What’s more, the service providers … Continued
The economic environment continues to change, but finding truly independent advice on what these changes mean for IT companies can be difficult or expensive. As a completely vendor-neutral industry association, CompTIA is committed to bringing you valuable and unbiased information to help you navigate these changes, and prosper in times of turmoil. Join us at … Continued
We work with a number of partners to help them to optimise their overall business and associated vendor engagement. Something that comes up regularly is whether or not a business should invest and create a specialist “practice”. i.e. Security, Cloud, UC, Disaster Recovery/Business Continuity etc. The primary benefit of building a practise comes from the … Continued
Security was tipped to be one of the biggest issues for the Australian IT Industry in 2016 and it seems that current research confirms this has in fact become a reality. CompTIA’s recent report into ‘International Trends on Cyber Security’ reveals some extremely interesting information as to where these threats are occurring the most and … Continued
We all know how important customer service is when it comes to sales and customer retention. But it can be easy to think we totally understand our customer’s needs. For MSP partners, forgetting to uncover customer needs can be a costly mistake. In this article, Stuart Crawford of the MSPMentor provides a very simple analogy … Continued
The arrival of social media has precipitated many changes in the way we consume goods and services and more precisely the way we decide which goods and services (or brands) to consume. This is not only true in the B2C world but has spilled into the B2B world too. Nicohle Gunn of the Incentive Solutions … Continued
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