CompTIA ANZ recently held their 5th Channel Community Meeting in Sydney with enormous success. The theme of the meeting was Sales and Marketing in The Channel and the line-up of key note speakers was second to none. They included the best-selling author and key note speaker Tony Hughes, B2B IT Marketing Specialist Melanie Unwin and … Continued
I’m fascinated by some of the games available on phones nowadays (which is kind of interesting given that I don’t play them). But what I find interesting is not the game itself, but rather the business model behind how it makes money for its developers. One of my favourites is Candy Crush – a “free” … Continued
As a vendor, evaluating and addressing underperforming channel partners and distributors is an ongoing challenge. While the channel provides scale and reach that vendors can only obtain through the use of channel partners, it does mean that an element of control is lost when it comes to the ‘extended sales force’. This raises the question, … Continued
A large chunk of a buyer’s journey for any product or service is now completed online. The sales and marketing consultants Sirius Decisions recently completed some research that not only supports this statistic but also adds that this statistic is in fact true, no matter who the buyer is, be it a normal everyday consumer … Continued
The benefits of channel enablement and training when it comes to the channel are clear and undisputed. The more your partners know about how to sell your solutions, the more success you and they will have. The problem is that, as a vendor, it can be very difficult to get your channel partners to complete … Continued
We are often asked by vendors about if (or when) they should conduct a Partner Advisory Council (PAC). The reason for this question is due to the fact that many have had mixed experiences or success with PAC’s in the past. In this article we look at some ideas around how a PAC can work … Continued
We are delighted to announce that CompTIA will be holding their ANZ Community Meeting in Sydney on November 9. With some outstanding speakers and a particularly relevant theme, this is shaping up to be the best meeting of the year! The topic for this community meeting is focused on Practical Ideas to Grow Sales in … Continued
The proliferation of as-a-service offerings has changed the face of the IT channel. In this ARN article, Moheb Moses presents a checklist (based on the recent findings from CompTIA) of the top 6 things you need to do in order to build a profitable MSP business. With so much change taking place in the channel and … Continued
PC world recently published an article from Moheb Moses about the subject of Distribution and where it fits in the future for the IT Channel. The common assumption is that distribution is becoming less relevant to the IT channel due to the many changes that have taken place around technology delivery. With less product to … Continued
Last month I attended CompTIA’s ChannelCon event in Florida. This is an annual event where 1,500 vendors, solution providers/MSPs and distributors come together to network, learn, and discuss issues affecting the industry. It’s also where attendees can sit in on various CompTIA Communities Meetings. One of my favourite sessions over the three days was the … Continued
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