Keeping You Up To Date With The Latest Channel News

Channel Dynamics Party In Pictures

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A huge thank you to all who helped us to celebrate our tenth birthday this month. We hope that those who attended our party had as much fun as we did on the night. We wanted the event to give you the opportunity to make new connections and catch up with old friends as well … Continued

What Was Hot In 2004?

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Author: Tamara Hodkinson 10 years really does go by very quickly. So much can happen in that time, like huge leaps in technology or vast changes in the state of the global economy. Yet at the same time so much can stay the same, like some of the social issues we face as a nation, … Continued

Profitable Partners Are Loyal Partners

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It’s the end of the quarter, and we need to make the number. So out come the promos! We’ve all heard them before. “Buy 4, get 1 Free”. “Take 2 months stock, and I’ll give you a discount”. “Drop your margin by a couple of points to help us get this deal, and we’ll owe … Continued

Ian Mclean Joins Channel Dynamics Team

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This month sees us not only celebrate our 10th anniversary but also build our team to now include Ian Mclean as a Senior Consultant. Ian comes to Channel Dynamics with years of experience working with vendors in the SOHO and low end SMB or ICT Volume sector, where products typically have a list price of … Continued

Customer Life Cycle Management and The Cloud

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Customer life cycle management is an important issue for every business selling cloud services. Where there was once traditional solution selling around a large capital item followed by install and management, we are now seeing the consumption of IT as a service driven by cloud technologies. Cloud services are usually billed monthly over a fixed … Continued

Lack of Coke and Hookers In The Cloud

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If you are a regular reader of this newsletter you will recall last month’s feature article about whether there is a role for the channel in the cloud. The article explored and explained the theory that there is in fact a role for the channel when it comes to the cloud but that it is … Continued

A Lesson From Seinfeld on Cash Vs Non Cash Incentives

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Vendors and Distributors are always on the hunt for the best way to incentivise their business partners to increase their sales and profits. There are many incentive programs out there that most of you would have either participated in or executed against at some point during your career, if not on an ongoing basis. The … Continued

Customer Service And The Bottom Line

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The pursuit of virtually all businesses is to increase sales and profitability. Companies spend a large portion of their time developing and executing strategies, marketing plans and organisational structures in an effort to achieve these desired increases. This is not only done at a senior management level, but also within sales teams and by individual … Continued

Is There A Need For The Channel In The Cloud?

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There is no doubt that customers are starting to examine how they procure technology, and opting for a Cloud model rather than the traditional CapEx model. However, while this shift may provide a range of benefits for the customer and potentially the channel, it also brings with it some fundamental changes to the way technology … Continued

5 Mistakes To Avoid When Presenting

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Whether you work for a Vendor, Reseller or Distributor, you would have sat through many presentations throughout your career. Some of these of these would have been amazing while others might have been enough to put you to sleep. The importance of being able to deliver an effective presentation is well known, however we don’t … Continued