While our focus is of course the channel, nothing happens in the channel without an end user making a decision about what or how they use IT for. Therefore this month we have provided a summary of the recent McKinsey Global IT Survey that looks at the evolving priorities and expectations of IT within the … Continued
ARN and NZ Reseller News recently hosted the Cloud Ecosystem Forum in Auckland, Melbourne and Sydney, sponsored by IBM. Attendees were treated to an introduction to some of the problems with building a Cloud ecosystem, followed by a rundown on how to engage partners by Channel Dynamics’ Moheb Moses. A expert panel discussion followed, featuring … Continued
I only came across this article a week ago, and even though it is 3 years old, I was struck by how relevant it is today. In a world where you can proclaim your undying love to your soul mate in 140 characters or less, maybe there are times when “Good Enough” is more suitable … Continued
In this article, Allan Swann from ARN interviews a number of industry experts (including Moheb Moses from Channel Dynamics) about their view of the last 12 months, and the response is largely unanimous: Cloud was the key facet that defined channel business in 2013. But that was just one of the key points that emerged … Continued
In order to be profitable, you need to know which clients (or partners) you should spend your time with and which ones you should let go. In fact, in some cases, it might be best to let a client go so you can spend your time and other resources on a more lucrative account. In … Continued
Earlier this year, we wrote about the “Conscious Competence” Model and how newly recruited partners also go through the same 4 stages as newly recruited employees, and how your channel enablement style needs to change accordingly. In this article we take the concept further by overlaying a typical partner program training, enablement and certification approach, … Continued
In this article, CRN’s Leon Gettler interviews Channel Dynamics’ Moheb Moses about the importance of PR (Public Relations). Does it matter, how do you generate it and is there a tangible ROI. And where does Social Media fit in? For Moheb Moses, managing your own PR requires you to get out as much as you … Continued
Recently I’ve been working on several channel program design projects, and I am surprised to see vendors invest so much effort into their program offering (tiers, benefits, etc), but not put much thought into the actual engagement model. The end result is usually some form of channel conflict, or gaps between partner’s expectations and vendor … Continued
Of course, the reseller isn’t dead or even close to passing away. But the so-called new-age reseller is having to evolve, and rapidly. So what is the bottom line to this evolution? According to industry experts the answer is simple: differentiate and grow now or be left behind. It is the only way to stay … Continued
Traditional partner value or vendor engagement strategies have typically been dictated by program requirements. Under this model, partners are assessed according to the level of revenue generated and the level of certification achieved. Based on this assessment, partners are then assigned a rank, within the program hierarchy, of Gold, Silver, or Bronze. In recent years, … Continued
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