October 25th will be the date for the inaugural CompTIA Spotlight Awards. These awards will take place during an industry gala dinner, and will recognise four individuals, and four organisations, in the CompTIA Community, who have demonstrated excellence in their field. Individual Awards Company Awards Please Note: You must be an employee of a CompTIA … Continued
The move by many businesses across many different industries to engage with their customers on a subscription or recurring revenue basis, rather than perpetual, has had a profound effect on the overall customer sales engagement model, not just the billing model of monthly subscriptions. In this article we look at the differences between the traditional … Continued
It’s only 2 weeks till the last CompTIA meetings for 2022 – being held live and in person in Sydney, Auckland and Melbourne. We’ll be focusing on growth in the next year, the increased demand for security expertise, and sharing a first look at our 2023 IT Industry Outlook! Speakers over the three cities include: … Continued
The growing preference for companies to use third-party cloud-based software services is having a profound impact on the enterprise technology market. For software providers, the subscription business model is becoming the dominant one. New Software-as-a-Service (SaaS) entrants were “born in the cloud,” but numerous hardware and software companies started out with traditional on-premises licensing models. … Continued
It is no secret that the continued expansion of digital and the proliferation of data has fundamentally changed what it takes to compete in retail. Subscription businesses – in which consumers periodically pay a predetermined amount for a service or set of goods – have emerged as one way to use data to reimagine retail … Continued
One of the interesting dynamics of our industry is how quickly new technologies (whether they are developed internally or through acquisition) can alter a company’s direction. For example, it can happen when a vendor transitions from perpetual to XaaS, or when a software vendor acquires a hardware company (or vice versa), or when a new … Continued
CompTIA is hosting the inaugural Communities Around the World event in Sydney, Amsterdam, London and Chicago on 3rd August 2022! This will be a hybrid Live/Virtual event, so if you can’t attend in person at one of those 4 cities, you can join us remotely on our continuous live stream. Our Sydney meeting begins with … Continued
Customer perception is how existing and potential customers view your business and its offerings. It can easily tip the scale in favour of or against purchasing from your company. But while a global company like Starbucks might have the resources to change customer perception, how do smaller businesses find their niche? This article from Userlike … Continued
It seems obvious that an organization’s image and market perception is critical. Too often, however, companies fail to understand the distinct impact that weak or inaccurate brand perception can have on their bottom line. As a result, they may under-invest in developing and managing their brand, even as buyer behaviour has changed so profoundly. Or … Continued
Over the last 6 months, our single most requested workshop has been training Enterprise Account Executives to better leverage partners to win business and grow revenue. From our experience, vendor account executives (ie. salespeople who engage directly with end users) can be one of the best, or worst, resources a vendor can provide for their … Continued
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