At the last CompTIA Community Meeting, we asked the attendees to give us their observations from 2020, and their predictions for 2021. These nine charts summarise the feedback across five aspects: Revenue growth Staffing numbers Working from home Technology Business challenges 1. Revenue Growth Overall, the impact on revenue in 2020 was mixed with 44% … Continued
The Great Debate: “The Channel Is Dead” Over the last few years, we’ve seen the move to software as a service, the introduction of vendor marketplaces, and the evolution of eCommerce platforms. So much so, that many vendors are questioning whether they still need a channel. But at the same time, we’ve seen an increase … Continued
In our Channel Training courses, we talk about how companies evolve through five stages of partnering maturity: Novice – vendor is unsure of partner value Tolerant – there is ad-hoc engagement with partners Reliant – recognition that there is a need for partners to achieve targets Aligned – the vendor’s systems fully support partnering Centric … Continued
Remote working has become synonymous with back-to-back Zoom meetings. Since the start of the pandemic, video calls have become a lifeline for many employers trialling working from home for the first time. As a result, however, home-workers have been inundated with so many video conferences that it coined a new phrase: Zoom fatigue. It appears … Continued
We’ve recently worked with a number of companies who needed help redesigning their sales incentive programs to drive sales of Monthly Recurring Revenue (MRR) through XaaS, Cloud and Managed Services, rather than traditional CapEx IT. While there may not be a single perfect incentive model for all organisations, there are certainly some valuable lessons you … Continued
At the last CompTIA Community Meeting, we were fortunate to have Jay McBain (Principal Analyst – Channels, Partnerships & Ecosystems – Forrester) share his top 7 predictions/trends for 2021, and provide actionable advice on the changing tech market and how to thrive in broader channel ecosystems. We also had a panel of industry experts tackling … Continued
Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for consumption. Technology companies have spent billions on the innovation necessary to achieve this product shift. In this … Continued
Sales calls aren’t what they used to be. For starters, salespeople are interacting with customers who are armed with heaps of prior research, thanks to the availability of digital and in-person channels. Today’s salespeople are also encountering greater numbers of people they need to influence at customer organizations and are being asked to sell new … Continued
In Australia and New Zealand, restrictions have eased over the ability to meet with customers and partners in person. And as the vaccines are rolled out, it’s only a matter of time before we return to some semblance of the way meetings used to be. But just because we can meet in person, does that … Continued
I was thrilled to host the CompTIA 2021 Industry Outlook Webinar with Leo Lynch (APAC Sales Director, StorageCraft) yesterday. Together we explored some of the trends highlighted by the CompTIA IT Industry Outlook 2021 Report and reflected on the implications for Australia and New Zealand. You can watch the recording HERE, or download the full report … Continued
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