One of the most challenging decisions for any business executive is to determine what investment will generate the greatest return. There are plenty of options of what to invest in, but there is seldom certainty in which one will be the best use of your precious funds. The same is true for investment planning and program design for channel executives.
In this article, Gary Morris delves into the challenge of figuring out which segment and individual target partnerships represent the best return on your potential investment, and provides a four-step process for segmenting your partner ecosystem.
