Tag: Ancillary

It may be 50 years old, but the Ansoff Growth matrix is still an “oldie but a goodie” when it comes to partners and/or vendors deciding on the best strategy for sales growth. Developed by Igor Ansoff – a Russian immigrant who went on to become known as the father of strategic management – this … Continued

In many of our workshops, we talk about the importance of building trust with partners. If your partners don’t trust you or feel that you believe in what you’re saying, then your message will be relegated to the big file of unmemorable sales presentations. “Trust is established through congruence — that perfect alignment between what … Continued

The fourth annual ARN IT Industry Awards were announced  last night at a glittering event at the Hilton Hotel in Sydney. More than 600 channel identities attended this premier event, hosted by ABC Radio personality and musician, James Valentine. During the night, the crowd was entertained by Australian Idol winner, Stan Walker, who performed outstanding versions … Continued

There are few activities in the world of selling that are more time-consuming (but potentially lucrative) than writing sales proposals. They’re a lot of work, but they’re also the key to winning the big money deals. Therefore, if you’re going to write a sales proposal, you’ve got to do it right, and get it right. … Continued

Cam Wayland recently participated in ARN’s Partner Profitability roundtable, which fostered spirited discussion around some of the business and profitability issues facing the channel, as well as new profit opportunities going forward. In this article that appeared in ARN, Cam shares his thoughts on how integrators can develop “Financial Fitness” and improve their profitability. http://www.arnnet.com.au/article/355620/consulting_room_financial_fitness_partner_profitability/

Many companies pride themselves on their “Work Hard, Play Hard” attitude. But as I look around, all I seem to see is the “hard work” bit. The economic downturn has resulted in many companies and individuals having to work a lot harder just to achieve the same profits as last year. And for some companies, … Continued

Most people would consider Apple to be one of the world’s best marketing companies. From the market domination of the iPod, to the runaway success of the iPhone, to the ever-increasing hype surrounding the iPad, Apple is certainly never far from the limelight.  But despite Apple’s phenomenal success, Apple’s marketing has always been mediocre (at … Continued

Those of you who have read some of our past articles would know that we believe that a key attribute of great Account Managers is their Presentation and Communication Skills. Whether you are a Channel Account Manager selling to partners, or a Reseller selling to end-users, your ability to deliver a compelling and articulate message … Continued

ARN & Microsoft hosted the “Selling for Success” channel breakfast in the main ballroom of The Establishment in Sydney. Fifty partners were treated to a delicious breakfast and presentations from three industry speakers on  technologies and sales strategies for 2010 and beyond. Nadia Cameron (Editor – ARN) talked about trends in the current market, and was … Continued

November marked our 5 Year Anniversary, and to to celebrate this momentous occasion, we hosted a combined Birthday/Christmas party at the spectacular Andrew (Boy) Charlton Pool on the Sydney foreshore, near the Botanical Gardens. We hope you enjoy some of the photos from what turned out to be one the year’s great industry events.