The vaccines are on their way. More employers are beginning to reopen their offices. But to what degree will WFH (Work from Home) stick around? To get an eye on the future of work, Future Forum by Slack conducted a three-month survey of over 9,000 knowledge workers or skilled office workers around the world—something they … Continued
When Mark Roberge joined HubSpot as its fourth employee, he had no sales experience but still was charged with building the sales team. His background proved to be an advantage, however: With his engineering training, Roberge brought an analytic rigor to the task. And he quickly realized that the sales compensation plan could motivate salespeople … Continued
Customer experience has fast become a top priority for businesses, and 2021 will be no different. But, why are so many companies focusing on the customer experience and what happens to companies that choose to ignore it? In this article, Toma Kulbytė looks at the most important trends, and provides 37 statistics from various research … Continued
The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. This Recent McKinsey research on decision makers’ behavior globally across industries since the … Continued
There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. In particular, with the increase in digital activity we saw in 2020, reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses … Continued
Telstra head of networks, Nikos Katinakis, just might be the most overworked executive in the telco’s management roster, given the workload its networks continue to endure since the onset of the coronavirus pandemic. But with bushfires and floods even before the pandemic set in, 2020 will certainly be a year to remember. “Dealing with the … Continued
As the COVID-19 pandemic continues to unfold, many sales leaders are facing a tough choice: drive as many sales as possible today or prepare for the future. Most sales leaders are trying to do both, of course, but the intense pressures they’re feeling as economies around the world pull back create an urgency to focus … Continued
If you’re finding that you’re more exhausted at the end of your workday than you used to be, you’re not alone. Over the past few weeks, mentions of “Zoom fatigue” have popped up more and more on social media, and Google searches for the same phrase have steadily increased since early March. In this insightful … Continued
The coronavirus pandemic has disrupted people’s lives all over the globe. With no playbook for how best to navigate these difficult times, some tech leaders are taking surprising measures that would have been unheard of just three months ago. In this article aimed at investors, Brian Withers of The Motley Fool dives into five ways … Continued
There is a monumental shift in how buyers acquire products and services and how companies are reacting with their go-to-market and routes-to-market strategies. Forrester’s Principal Analyst, Jay McBain spoke to hundreds of companies about their channel strategy and programs, liaised with many industry professionals around the world and participated in a profound number of webinars … Continued
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