Robin Robins recently led a pre-conference workshop at a channel event and spoke about MSP marketing. Edward Gately has written an article discussing this workshop and detailing some of the hard truths Robin had to say to MSP’s.
Robin spoke about the two MSP marketing plans she sees most often in the channel – Vulture marketing (wait for something to die in front of you, then jump on the carcass and pick at it with other vultures) or the Plinko Game (random acts and hope). This article continues to discuss successful marketing strategies for MSPs including the four foundational pillars of great IT services marketing plan.
